I went record shopping in Soho and bought yellow vinyl housed in a sealed sleeve with random die-cut lettering.
On my walk to the wreka stows I discovered my new favourite sweets: Cream Puffs by Beard Papa. I walked into the small shop on the corner of Oxford & Berwick St. and the two self printed sheets of paper above the counter did me in:
“Over 300 stores worldwide – First and only in Europe”
“World’s best cream puffs! – Choice of original vanilla OR flavour of the day”
So, I ordered a vanilla puff and it was pure heaven, the crispiness of the dough and the tasty cream filling, perfect. Mmmmh. Then, I thought, well, they only have one other flavour today, you should better try this one, too. “One green tea puff, please.” I guess I was drolling already. I took a bite, it was vanilla again. I adored the sales person: That nifty devil just wanted me at the counter one more time. And back I was for another puff.
Verdict: Beard Papa keeps me happy & obese.

I took the bendy bus to my apartment and went to the Beard Papa site right away. Make sure to watch the Beard Papa story, revealing everything about the owner, Beard Papa (you guessed it), hailing from Osaka.

Beard Papa did not let the towns people down.

Beard Papa, fill me up. Please.